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2+1 Summer Special

Do you want the undivided attention of our users on your campaign? Then our HomeRuns are just the thing for you! Present yourself with high-quality advertising material on the homepages of our special interest portfolio!

Book 2x HomeRuns and get a 3rd one for free on top!

Bookable at: autobild.de, businessinsider.de, computerbild.de, finanzen.net, fitbook.de, formel1.de, motorsport-total.com, metal-hammer.de, musikexpress.de, myhomebook.de, petbook.de, rollingstone.de, stylebook.de, techbook.de, travelbook.de

The three fixed placements must be booked and accepted by 30 September 2024 | The three fixed placements must be made in one booking and one order | The three HomeRuns must be accepted by one brand | HomeRun Basic, HomeRun Deluxe, HomeRun Supreme and Music Home Bundle can be booked | Offer eligible for discount, AE and AR

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IMPRESSION INSTEAD OF IMPRINT

Climate-neutral advertising with Media Impact!

Our strong premium brands BILD, B.Z., BOOKS, AutoBild, ComputerBild, SportBild and WELT have been able to call themselves TÜV-certified climate-neutral products since the start of 2024 – valid for all digital products such as websites and apps, as well as podcasts, newsletters and events.All print products of the BILD and WELT Group have already been certified climate-neutral products since 2023.*

For Axel Springer and Media Impact, reduction always takes precedence over compensation. Non-reducible emissions are offset by supporting certified climate protection projects of the Axel Springer Carbon Bank.

The prerequisites for the certificate are, on the one hand, a complete and correct survey of the CO2 footprint of all print and digital products and, on the other hand, their offsetting methods. The TÜV seal is valid for one year. Upon successful recertification at the end of the year, a new certificate is issued for the following year.

 

* Exceptions: commercial print supplements (not self-produced or self-commissioned), TV and social media channels as well as the WELT supplements. Further information is also available at welt.de/verantwortung, autobild.de/klimaschutz and at axelspringer/sustainabilitystrategy and mediaimpact/greenid.

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Roadblocks 2024

The biggest reach in Germany

 

 

 

Use our roadblocks to occupy the strongest digital environments in Germany! From decision-makers to car enthusiasts, we reach your target group!

Roadblocks: Entscheider, All Germans (Display & Video), Mobility, EM, Lifestyle

Guaranteed reach: up to 27.4 million impressions

Attention-grabbing formats: Sticky Dynamic Sitebar + Content Ad 2:1 / Video Wall + Video Content Ad 2:1

Optimum visibility: Fixed placement in the immediately visible area on Germany’s largest digital brandsGuaranteed ad impressions / day

You can also book programmatically!

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Mobile Click & Swipe

The advertising medium with a surprise effect

   

      

Use more than one creative to showcase your campaign and/or product.

The Mobile Click & Swipe Ad initially consists of a medium rectangle. On Click, the ad opens by swiping down the content.

The On Click Banner consists of 3 creatives that swipe automatically and on user interaction.

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Gallery Ad

An image gallery for your campaign

The Multiscreen Gallery Ad offers you the possibility to present 2 to 8 products or product features in one ad.

The images slide automatically and also on user action (direction arrows & swiping) through the ad.

You have the option of linking each page individually to a landing page.

We create the advertising material in consultation with you – all we need are the individual campaign images as png or jpg. Please note the dimensions of the respective format.

You have the choice between different formats: Skyscraper, Superbanner, Medium Rectangle, Halfpage Ad, Billboard, Mobile Content Ad 4:1 / 6:1 / 2:1 / 1:1, Mobile Medium Rectangle.

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TwoFace Ad

There are two sides to every story!

The TwoFace Ad consists of two background images or 6 creatives that are visible next to each other. By moving the mouse, either the left or the right image is revealed.

The special feature: The ad recognises the normal mouse movement of the user and uses this movement to reveal and hide the background images – no click is necessary!

Mobile (MEW and App) the advertising material is displayed in the inter-scroller. Here, the two pages open and close via click&swipe (inApp, the ad is displayed in the Mrec).

Bookable in Home Run Deluxe.

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Industrie Bundles

GENERATE THE MAXIMUM ATTENTION OF YOUR TARGET GROUP!

From industry experts and specialists to ordinary consumers, we bundle the right content for you!

Always matching an industry, we have the relevant pages in our portfolio combined with ROP including contextual targeting. This way we reach the users who are interested in a topic throughout the portfolio. 

With the high-performance advertising media Dynamic Sitebar / Billboard + Mobile Medium Rectangle or Multiscreen InText Outstream Ad you generate the optimal impact.

These are our bundles:

Automotive Bundle | Business Bundle | Finance Bundle | Consumer Goods Female Bundle | Consumer Goods Male Bundle | Healthcare Bundle | Luxury & Lifestyle Bundle | Sport Bundle | Telco & Consumer Electronics Bundle | Travel Bundle

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Multiscreen Solutions from Media Impact!

Whether you are looking for standard digital formats or special advertising formats, you will find the right advertising medium with us. 80% of consumers switch between devices in everyday life, which is why you are optimally represented with our multiscreen approach.
In combination with our strong brands, we are the right partner for your campaigns, regardless of whether your focus is on image enhancement or sales. Reach over 41 million unique users with the Media Impact portfolio.

 

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DISPLAY HIGHLIGHTS

Discover our latest highlights in our product portfolio.

With our “Net Reach Run” we offer you the first contact with our users in our entire portfolio. With our Roadblocks you can reach the whole of Germany, or even all car enthusiasts in Germany!


DISPLAY SPECIAL FORMATS

Are you looking for high-impact formats? You can realise large-scale or particularly interactive advertising media across our entire portfolio. Let us inspire you or let our experts advise you!


THE RIGHT ENVIRONMENT FOR YOUR CAMPAIGN!

Are you looking for a specific target group? We have summarised our diverse portfolio for you in channels and bundles so that you can quickly and easily reach users with the right interests.


Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin
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BIG STAGE

It doesn't get any bigger than this - your fullscreen ad right on page load!

The Big Stage can now be booked multiscreen!

This is the Big Stage: When the page is called up, the editorial content of your 6-8 second video is automatically pushed to the bottom. After the video, the content moves back up to the visible area.

A Double Dynamic Sitebar + Billboard remains stationary and a Lead Ad 2+1 + Mobile Medium Rectangle remains as a reminder.

 

 

Editorial approval required before booking.

Book the Big Stage in the complete Media Impact portfolio at HomeRun Supreme!

Your campaign could look like this:



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CATALOGUE AD

THE CLASSIC BROCHURE BECOMES AN INTERACTIVE, DIGITAL ADVERTISING FORMAT!

Inform your customers about current offers and bring them to your stationary shops or directly to your online shop!

EASY! We use your existing PDF version for the creation.

INTERACTIVE! Link individual products in your PDF to direct users to the right landing page.

INCREDIBLE! Direct contact with your customers, regardless of the usage situation – stationary and mobile, the Catalogue Ad takes up a prominent area on the screen for user interaction and thus creates the optimal user experience.

Visualisation example: https://www.welt.de/?ast_override_div=sky:389856583

Specifications