Challenge

The strong presence of Deutsche Post and DHL: Deutsche Post/DHL was the exclusive partner for a week during BETTER FUTURE Earth Week, the themed week dedicated to sustainability. The customer used tailor-made print, digital and TV formats and was also a sponsoring partner of the BETTER FUTURE Conference.

Story

With a first mover placement, our exclusive customer occupied the front pages of both print products: with a left front page ad in DIE WELT and a text section ad in WELT AM SONNTAG, it was prominently visible. Deutsche Post/DHL exclusively occupied WELT Digital with a livestream ad. With sponsoring integrations (opener, closer, reminder) & the single spot with individual opener, the client became the exclusive partner of WELT TV.The BETTER FUTURE Conference, for which Deutsche Post/DHL was also a sponsoring partner, took place as part of Earth Week.

USP

The client occupied all four channels for the first time, creating an incredibly strong concept and presenting itself in the middle of a sustainable thematic environment. The special feature: Print, digital & event are climate-neutral, TV was this week.