The Dynamic FIreplace consists of two advertising media: Billboard + Double Dynamic Sitebar. The billboard – which is displayed above or below the navigation bar, depending on the publisher – is slightly wider, so that there is no white space between this ad and the double dynamic sitebar. The double dynamic sitebar, which is placed to the right and to the left of the content, is permanently sticky and adapts to the size of the screen.

General Guidelines

• When delivering the double dynamic sitebar as a redirect, please note the following: When using redirects, we request that the delivered scripts only return a static image of the specified size. For responsive elements, please ensure that 100% of the provided area is filled. This also means that the scripts do not make any changes to the HTML elements that were not created by the scripts. Positioning, calculation and other necessities are done by the publisher
• The left sitebar is not displayed on tablets. The supplied billboard or a billboard specially supplied for the tablet (https://www.mediaimpact.de/en/format/billboard) can be used for this purpose. In both cases, the ADS team must be informed in order to be able to implement the creative for the tablet view
• Animations must not exceed 30 seconds. Looping is not allowed (with special permit of the respective publisher only). This also applies to integrated videos