The interstitial is a full-screen layer ad. When a page is accessed, a large ad is placed over the content and then removed again after a short period of time. By fully covering the content, maximum attention is guaranteed.
![](/data/uploads/2018/08/interstitial-1-300x169.png)
Specials
The maximum running time of the interstitial is 10 seconds, after which the interstitial must close automatically. The interstitial must also include a clearly visible ‘Close’ icon with which the user can close the ad prematurely (this also applies to HTML5 ads).
- FC1/Day
- wmode=transparent
- Transparent areas must not include buttons and must be clickable; as an alternative, a semi-transparent colour may be used in these areas. There must always be a clearly visible close button (‘X’, ‘Close’, ‘close’) in the top right corner.
- There must always be a clearly visible close button (‘X’, ‘Close’, ‘close’) in the top right corner.
- Must close automatically after 10 seconds.
- No fake content permitted.
- Close command:
Flash < Version 8:
on (release) {
getURL(“javascript: pub_ist_hd()”);
}
Flash >= Version 8 :
on (release) {
flash.external.ExternalInterface.call(“pub_ist_hd”);
}