Optionally animated – or static standard banner in the format sizes 6:1 or 4:1 or 2:1 or 1:1.

General Guidelines

• Sizes:
  • 6:1: 320 x 50 px
  • 4:1: 320 x 75 px
  • 2:1: 320 x 150 px
  • 1:1: 300 x 300 px
• Alternative Sizes: Retina-Display:
  • 6:1: 640 x 100 px
  • 4:1: 640 x 150 px
  • 2:1: 640 x 300 px
  • 1:1: 600 x 600 px
• If delivered as HTML5/Redirect: If the ad is delivered in a Retina Size, it must be created responsive/scalable to adapt to the given frame(6:1 – 320×50 px; 4:1 – 320×75 px; 2:1 – 320×160 px; 1:1 – 300×300 px)
• If delivered as jpeg, png or gif: 6:1 – 320×50 px; 4:1 – 320×75 px; 2:1 – 320×160 px; 1:1 – 300×300 px oder 6:1 – 640×100 px; 4:1 – 640×150 px; 2:1 – 640×320 px; 1:1 – 600×600 px
• Animations must not exceed 30 seconds. Looping is not allowed. This also applies to integrated videos
• PLEASE NOTE! Please mark the advertising material with a clearly visible -w-
• For programmatic bookings the standard size must be supplied (6:1 – 320×50 px; 4:1 – 320×75 px; 2:1 – 320×160 px; 1:1 – 300×300 px)

Mobile Video Content Ad 2:1:

• The general specifications for HTML5 & Redirect delivery apply.
• Video must start on Click to Play and Muted only. Autoplay videos require a special approval from the publisher.
• The video is not allowed to loop.
• For physical delivery of the video as MP4 applies:

  • Video dimensions: 16:9 or cropped to 320 x 150 px.

    • When delivering a 16:9 video, white borders may appear on the left and right of the video, these can be colored. For this purpose, a HEX color code must be supplied.

  • A poster as jpeg (max. 200kb) in the size of the video must be delivered as start screen (click on the poster to start the video).

    • Example: If the video is 267×150 pixels, the poster must also be 267x150px. If the video is 320×150 pixels, the poster must also be 320×150 pixels. 

  • Format: MP4

  • Weight: max. 2 MB