The mobile swipe ad is embedded in the content. An integrated call-to-action/click on the mobile content ad opens a full-screen banner, which calls up an interactive advertising medium through swipe movements on the part of the user. Clicking on the fullscreen banner opens the landing page. The fullscreen banner closes automatically after 10 seconds. Alternatively, the user can return to the content at any time by clicking.

GENERAL GUIDELINES

• The advertising format consists of two ads. Both a Mobile Content Ad with the dimensions 320x 75 px and a Fullscreen Banner with the dimensions 320 x 480 px must be delivered
• For the Mobile Content Ad, a background colour must be supplied as a HEX colour code; the red colouring of the BILD (#DD0000) and white (#FFFFFF) are not permitted. For the fullscreen banner, a background colour can be supplied according to the same specifications
• Please mark the ads with a clearly visible -w- in one of its corners
• Only portrait mode is possible as a format. Landscape mode is not supported, as the swipe is prevented in this case
• The ad will only be displayed on the mobile website
• Delivery as a redirect is not possible. The ad must be physically supplied