The Livesteam Ad is a video ad that is integrated into the TV and event livestream of BILD and WELT. The ad playback takes place on the server side during the TV ad blocks respectively during the TV ad breaks directly in the stream.

GENERAL GUIDELINES

• Video codec: VP6/H.264
• Audio codec: MPEG Audio
• Aspect ratio: 16 : 9
• Delivery as redirect (not possible when booking MI Reach): with CORS header (200 response), MP4 + HTTPS capable
• Video duration: max. 30 seconds

• The video clip is not clickable
• The top and bottom 40 px should not contain any advertising-related messages
• Media Impact reserves the right to reject advertising material in case of technical problems. Certified providers preferred (already certified: Innovid, Brainient, Sizmek)
• Different specifications apply to the “wrapper” (on request)
• The sound in the advertising material must be able to be switched on and off by the user at any time via clearly visible controls. The volume must also be adjustable