Mid-rolls are commercials that are placed as breaks during a video format with a long running time. The spots are served in the video-on-demand formats, as in TV, after a short advertising break.
Technical data
Dimensions
min. 1280 x 720 px
File formats
MP4, VAST redirect
Size
max. 100 MB
GENERAL GUIDELINES
Video codec: VP6/H.264
Audio codec: MPEG Audio
Aspect ratio: 16 : 9
Delivery as redirect: with CORS header (200 response), MP4 + HTTPS capable
Video duration: max. 30 seconds
For interactive videos: advertising label, remaining time indicator as well as a close button must be provided
The top and bottom 40 px should not contain any advertising-related messages or clickable elements
Media Impact reserves the right to reject advertising material in case of technical problems. Certified providers preferred (already certified: Innovid, Brainient, Sizmek)
Different specifications apply to the “wrapper” (on request)
The sound in the advertising material must be able to be switched on and off by the user at any time via clearly visible controls. The volume must also be adjustable
