CHALLENGE
LIDL turns 50 – Germany joins the celebrations. The aim was to set off a nationwide firework.
STORY
LIDL stages this special message with an exclusive booking in WELT and BILD and an impressive 6-page glossy cover. The illustrative concept ensures a memorable approach and conjures up an unforgettable presence.
USP
The spark for the spectacular firework was exclusivity, aesthetics and distinctiveness. The combination illustrates the effect of the unique show of LIDL.
