CHALLENGE 

Elegance is an attitude – Longines stands for elegance, as does the exclusive Longines Spirit Zulu Time with its stylish design, which is based on the legendary aviators and explorers on land, in and on the water and also in the air.

STORY

For the launch of the Longines Spirit Zulu Time, Longines is relying on media intensification via attention-grabbing special print productions to ensure an exceptional performance.

USP 

With title branding, WELT AM SONNTAG offers an optimal opportunity to realize a visually attractive and at the same time eye-catching form of advertising.