Challenge

As part of the BETTER FUTURE Earth Week from 22-28.04.2024, the theme week at WELT around the topic of sustainability, L’Oréal occupied the WELT cross-media: a company interview on a 1/1 page in DIE WELT, a HomeRun and a product story on WELT Digital.

Story

In the interview, Dr. Kiri Trier, Sustainability General Manager for the L’Oréal Group, discusses the company’s sustainability initiatives, what they look like, what they actually achieve and why there can be no “the others” in the fight against the climate crisis, but only a “WE”.

USP

The company interview – a truly individual advertising format. It focuses on a variety of topics and allows us to talk to you about what moves the world of work and your company. Your company is presented in a sympathetic, competent and authentic way in our interview format.