THE CHALLENGE 

The DIY retail chain OBI is to be presented as THE partner for redesigning one’s own home. The heyOBI app serves as a useful all-round tool with which users can easily spruce up their homes.

THE STORY

OBI makes (d)rooms come true: The Brand Story focuses on the “Project Desired Room” competition, in which five interior projects were implemented. Using the apartment of the winning couple Jenny and Jens as an example, we show what such a prize looks like.

THE FIRST MOVER STAGING

The special highlight of the story is the visually stunning before-and-after staging with the immersive 360° view of the winning apartment.

The possibilities of the heyOBI app are highlighted by this feature and made experienceable for the users. This makes them want to download the app and take part in the OBI competition.

Click here for the Brand Story 

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