Kick-off-politik_Teaser

THE DAILY NEWS UPDATE

Every day, our editors answer the three most important questions on the topic of the day. The host then presents the most important events of the day and briefly classifies them.

Streams per Episode
Ø 20 TSD
Lenght
8 - 10 Min.
Monday - Friday
1x daily

Target group:

Male & Female | 18-59 years old | Interest in politics, economics & science


Have a listen!

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ADVERTISING OPPORTUNITIES

Presenter, Closer

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin
audio_header

Open your ears - for our podcast portfolio!

With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.

Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive


OUR PODCAST PORTFOLIO

PODCAST
31
STREAMS PER MONTH
4 m.
LISTENING TROUGH RATE
90 %

Our Hero-Podcasts


joana_fiedler_zitat
Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Joana Fiedler
Media Impact Podcast Expert


Your advertising options:

 

 

PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS

Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted

PRESENTER AND/OR CLOSER 5-15 SECONDS

Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast


Open your ears to our new podcast formats!


WE ARE GLADLY THERE FOR YOU!

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin
BILD REGIONAL_Header-Image-Bild_01

BILD REGIONAL

BILD IS PRESENT EVERYWHERE! BILD IS NOT ONLY EUROPE’S PROMINENT DAILY NEWSPAPER BUT ALSO OFFERS MAXIMUM ADVERTISING POSSIBILITIES TO ADDRESS YOUR TARGET GROUP!

Choose from our 18 regional editions or 9 Nielsen booking units to reach our readers with your advertising message.

 


 

Editorial concept

We give people what moves them.

We think big. We don’t give up until we find what people in Germany really care about.

We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.

We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.

We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.

We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.

 

 

 


 

Key Figures

Frequency
daily except sundays and holidays
Copy price
€ 1.20 - € 1.50

Key Figures BILD Nielsen and Regional editions

Booking unit Paid circulation* Total reach**
BILD NIELSEN I 180.049 1.199.000
BILD HAMBURG AND THE NORTH 93.149 451.000
BILD NIELSEN I-South 46.079 348.000
BILD HANNOVER 27.520 192.000
BILD NIELSEN I-West 40.820 399.000
BILD BREMEN 29.401 293.000
BILD NORTH RHINE-WESTPHALIA (NIELSEN II) 128.536 1.253.000
BILD RUHR AREA 46.391 458.000
BILD RUHR-EAST 24.162 263.000
BILD RUHR-WEST 22.229 196.000
BILD RHINELAND-DUSSELDORF 26.187 188.000
BILD RHINELAND-COLOGNE 24.445 246.000
BILD WESTPHALIA 31.514 361.000
BILD NIELSEN IIIa 147.303 1.161.000
BILD FRANKFURT RHEIN-MAIN 79.312 622.000
BILD SAARLAND 14.018 55.000
BILD NIELSEN IIIb 75.742 777.000
BILD STUTTGART 24.138 208.000
BILD NIELSEN IV 128.190 874.000
BILD MUNICH 56.125 378.000
BILD NUREMBERG 19.296 101.000
BILD BERLIN-BRANDENBURG 34.518 254.000
BILD MECKLENBURG-WESTERN POMERANIA 28.573 139.000
BILD SAXONY-ANHALT 32.991 155.000
BILD THURINGIA 23.425 117.000
BILD SAXONY 54.746 255.000
BILD SAXONY-LEIPZIG 23.327 94.000
BILD SAXONY-DRESDEN/CHEMNITZ 31.419 161.000

Sources: *IVW III/2024 (Mon-Sat), **ma 2024 Tageszeitungen

Contact Person

Lukas Wohlfarth
Lukas Wohlfarth
Axel Springer Regio South
Munich
Sabrina van der Holst
Sabrina van der Holst
Axel Springer Regio West
Essen/Frankfurt
Oliver Krämer
Oliver Krämer
Axel Springer Regio East
Berlin
Marc Hussein
Marc Hussein
Axel Springer Regio North
Hamburg
B.Z._Header-Image-Bild_01

B.Z. - Die Stimme Berlins

B.Z. BELONGS TO BERLIN LIKE THE TV TOWER AND VICTORY COLUMN.


 

24/7 but never 08/15: That is Berlin and that is the B.Z.!

As “Die Stimme Berlins”, B.Z. is THE journalistic mouthpiece of Berliners and knows what moves them – and has done so for over 140 years. It presents news from Berlin and Brandenburg, reports, sports, culture as well as the scene and offers current print and digital real-time journalism quickly to the point as a newspaper, stationary or mobile.

5 reasons for the B.Z: 

  • B.Z. has the fastest editorial staff in the city.
  • B.Z. readers feel confident about the reliability of the newspaper’s reports and articles.
  • B.Z. offers optimal placements in a local Berlin environment.
  • B.Z. publishes a variety of special topics and offers diverse special formats.
  • B.Z. readers find advertising in the newspaper informative and stimulating to buy.

 


Key Figures

Frequency
daily, except sundays and bank holiday
Copy price
€ 1.40
Paid circulation*
73,908 copies
Total reach**
204,000 readers
Sources: *IVW III/2024, **ma 2024 Tageszeitungen

Readership

Male
57%
Female
43%
Age 30 - 59
47%
Employed
59%
Net household income € 2,500 or above
52%
Source: ma 2024 Tageszeitungen, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university

Formats

mm-preis mm price
€ 13.05
1-1-seite 1/1 page
€ 24,077
1-2-seite-quer 1/2 page
€ 12,006
1000er-format 1000 format
€ 13,050

prices according to the B.Z. price list no. 64, valid from 1 Jan 2025

Contact Person

Oliver Krämer
Oliver Krämer
Axel Springer Regio East
Berlin
WELT Rubriken_Header-Image-Bild_01

WELT Regional

THE NATIONAL QUALITY NEWSPAPERS DIE WELT, WELT AM SONNTAG AND THE RESPECTIVE COMPACT EDITIONS COMPLEMENTS ITS OFFER WITH REGIONAL EDITIONS. THIS ALSO INCLUDES DETAILED REPORTS ON LOCAL POLITICS, BUSINESS AND SPORTING EVENTS.


 

DIE WELT – the national quality newspaper is one of the leading daily newspapers in Europe. DIE WELT focuses on what constitues the strength of a modern daily newspaper: the written word. More major themes, more thoroughly researched and more extensively commented – newspaper as it must be today.

WELT AM SONNTAG is the most important weekend read for discerning readers and is considered one of the best designed newspapers in the world. At the same time, WELT AM SONNTAG is an writers’ paper that emphasises polished writing and sound arguments. Surprising background stories, up-to-date analysis, exclusive interviews and entertaining topics with high standards define the editorial spectrum.

Our regional editions:

  • DIE WELT & WELT AM SONNTAG Hamburg
  • WELT AM SONNTAG North Rhine-Westphalia
  • WELT AM SONNTAG Bavaria

 


Key Data WELT AM SONNTAG

Frequency
Sat. + Sun
Copy price
Sat: 5.50€; Sun: 5.50€, Compact Edition: 3.50€
Paid circulation*
284,295 copies
Total reach**
855,000 readers
Source: *IVW III/2024, **ma 2024 Presse II

Key Data DIE WELT

Frequency
Mon - Fri
Copy price
Mon - Fri: 2.70€
Paid circulation*
90,011 copies
Total reach**
989,000 readers
Source: *IVW III/2024, **ma 2024 Presse II

 


 

Key Figures regional editions

Booking unit Paid circulation* Reach**
DIE WELT Hamburg 12.047 152.000
WELT AM SONNTAG Hamburg 26.352 117.000
WELT Print Gesamt Hamburg 38.399 244.000
WELT AM SONNTAG NRW 31.135 251.000
WELT AM SONNTAG Bayern-Belegung 24.966 90.000

Sources: *IVW III/2024, **ma 2024 Presse II

 


Brand family

Contact Person

Lukas Wohlfarth
Lukas Wohlfarth
Axel Springer Regio South
Munich
Sabrina van der Holst
Sabrina van der Holst
Axel Springer Regio West
Essen/Frankfurt
Marc Hussein
Marc Hussein
Axel Springer Regio North
Hamburg