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BILD DIGITAL

BILD is the leading multimedia medium in Germany!

BILD knows what moves people.

Fast, up-to-date and varied. In addition to first-class quality journalism, we offer innovative experiences with new platforms such as the BILD AI assistant Hey_ or our vertical video portal BILD Play. Our loyal users also appreciate this – with 75% direct access. Position yourself digitally in Germany’s largest media brand and benefit from the brand trust of our more than 5.66 million daily unique users. With Germany’s strongest home, you are guaranteed to reach 21 million AIs!

From classic to eye-catching – we have the right advertising media for your campaign.

Key figures

Monthly Unique User
25,30 million
Daily Unique User
5,66 million
Daily Unique User BILD Homepage
3,85 million
Source: b4p 2024 II; Basis: Grundgesamtheit 14+ Jahre, NpM, NpT ​

Target Group

Men
58%
Women
42%
20 - 49 years
52%
Net household income over 2.000 €
79%
Employed
71%
Source: b4p 2024 III; Basis: Grundgesamtheit: 14+ Jahre, NpM

Media data

BILD Digital Factsheet

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BILD Digital mediakit

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BILD.Play

BILD.Play

BILD.Play: short vertical videos, perfect for quick entertainment.

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Formats

Wallpaper
Wallpaper
Billboard
Billboard
Private: Sitebar
Private: Sitebar
Double Dynamic Sitebar
Double Dynamic Sitebar
Superbanner
Superbanner
Fireplace
Fireplace
Private: Fireplace Expandable
Private: Fireplace Expandable
Bridge Ad
Bridge Ad
Private: Billboard Expandable
Private: Billboard Expandable
Curtain Dropper
Curtain Dropper
B-Teaser
B-Teaser
A-Teaser
A-Teaser
Ad Bundle (Superbanner + Skyscraper + Medium Rectangle)
Ad Bundle (Superbanner + Skyscraper + Medium Rectangle)
Private: Image Reveal Ad
Private: Image Reveal Ad
Mobile Lead Ad / Reminder Banner
Mobile Lead Ad / Reminder Banner
Private: Mobile Interstitial
Private: Mobile Interstitial
Mobile Interstitial + Content Ad
Mobile Interstitial + Content Ad
Contentbar
Contentbar
Contentbar Premium
Contentbar Premium
Medium Rectangle
Medium Rectangle
Mobile Medium Rectangle
Mobile Medium Rectangle

Contact

Philip Leonhardt
Philip Leonhardt
Head of BILD Digital & Verticals
Berlin
Email Address
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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