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BILD – THE OPINION MAKER!

BILD and BILD Sport determine the headlines in sports and reach fans with 25.41 million UU!

Number 1 in sports: BILD offers all relevant topics in sports always up-to-date, exclusive and fast at a glance!

Football experts: As an official DFL partner, we offer exclusive, Bundesliga highlight clips and opinion-forming video shows with selected football content.

The sport offers countless possibilities and manages to reach every fan with emotion. And all of this across all media genres! Whether digital, video, print, DOOH or podcast, we offer 360-degree marketing to showcase your brand and products in the best possible way. Feel free to contact us, because we at BILD are open for individual cooperations and concepts.

Target group

Men
66%
Women
34%
20 - 49 Jahre
56%
Professional
72%
NHI over 2.000 €
79%
High level of education
46%

Formats

Skyscraper
Skyscraper
Superbanner
Superbanner
Ad Bundle (Superbanner + Skyscraper + Medium Rectangle)
Ad Bundle (Superbanner + Skyscraper + Medium Rectangle)
Billboard
Billboard
Bridge Ad
Bridge Ad
Mobile Medium Rectangle
Mobile Medium Rectangle
Medium Rectangle
Medium Rectangle
Mobile Understitial
Mobile Understitial
Mobile Interscroller Ad
Mobile Interscroller Ad
Video Wall
Video Wall
Video Pre-Roll
Video Pre-Roll

Factsheet

BILD Digital Factsheet 2025

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Heiko Rönnau
Heiko Rönnau
Head of Brand Partnerships Sport Crossmedia
Hamburg
Email Address
+49 151 528 559 25
Pia Romanowski
Pia Romanowski
Senior Marketing Manager Brand Management Sport Digital
Berlin
Email Address
+49 151 655 871 46
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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