upday – Europe’s most popular news app, provides nearly 5 million unique users in Germany each month, with news tailored to their personal interests, curated from hundreds of reputable sources and by our own editorial team, which compiles around the clock the top news of the day.
Thanks to the clear presentation of full-screen maps and to an intuitive app operation, our clients benefit fromhigh-performance native integrations, in high-quality and in an innovative environment with a high-affinity user basis.
Handpicked top and breaking news by our editorial team (Top News) and a personalised feed (My News) powered by a smart algorithm keep readers always informed.
100% brand safety
Just in Germany more than 450 high-quality publishers integrated.
Clear presentation of news and ads on full screen cards – no scrolling, no below the fold placements.
Ads are integrated natively into the news stream.
No overlay formats for an ideal user experience
External content
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Key facts
Unique user*
5.53 mill.
Visits**
90.42 mill.
Page Impressions**
399.22 mill.
Sources: *AGOF digital facts, basis: digital WNK 16+ years (61.14 million); single month December2022; **IVW January 2024
Target group
Men
51%
Women
49%
20 - 49 years
44%
Employed
64%
Net household income over €3,000
51%
High level of education
38%
Source: *AGOF *AGOF digital facts, basis: digital WNK 16+ years (61.14 million); **IVW December 2023
