THE CHALLENGE 

The Corona pandemic paused social life for weeks. However, the system-relevant professions never stood still – including pharmacists. To make it easy to obtain medications despite social distancing, the app “deine Apotheke” was launched. An app that not only allows you to scan and order prescriptions, but also to chat with your local contact person about whether you’d prefer to bring the medication by. With our #weforyou campaign, in which we double the media value of Corona-related campaigns, we reached 400,000 people with one story!

THE STRATEGY

With a Brand Story L, Phoenix dares to make a big impact on BILD.de, but that’s not all. The native story is extended via FUNKE daily newspapers to also pick up print readers for the digital novelty.

THE SOLUTION

An insane story in which pharmacist Ursula Porten-Bergmann shows how she is preparing for the Corona crisis and which tools make everyday life easier for her and her customers. Included: a feature of the “deine Apotheke” app with numerous link-outs and hints.