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Experience the radiance of the WELT brand!

WELT is a 360-degree media brand that offers information in print, digital and TV. It stands for intelligent quality journalism for every usage situation. The print editions of DIE WELT and WELT AM SONNTAG have been climate-neutral since 2022.​​





We are happy to be there for you!

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
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BILD REACH DAY 2023

Do you have something to say to Germany?

Present your offers to an audience of millions in Germany’s most important metropolises.

Use the BILD Reach Day: A media event that proves once again this year for the 10th time – BILD works!

Edda Feldkamp
Edda Feldkamp
Director Brand BILD & BILD am SONNTAG
Berlin
Barbara Krebs
Barbara Krebs
Senior Marketing Managerin
Berlin
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WELT Rubriken

CLASSIFIEDS OF WELT AM SONNTAG


 

WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. 

The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.

WELT AM SONNTAG appears with one issue each on Saturday and Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.

From Monday to Friday, DIE WELT concisely presents the news events and debates of the day. In a slim paper, it relies on pointed texts and a stringent structure that bundles content on a single topic. It is weighty without being heavy.

WELT’s classifieds are characterized by competent editorial staff and a wide range of advertisements. Our customers can choose from a wide variety of ad formats to reach the high-class target groups of both titles.

 


A detailed overview of prices, special topics and current offers can be found on the following category pages.

 


We will be happy to advise you individually on our digital classified offers.

 


Ansprechpartner

Petra Mählmann-Radowitz
Petra Mählmann-Radowitz
Senior Marketing Manager
Berlin

BILD Live makes BILD the largest live platform for news, entertainment and sports. A mirror of the emotions of society. Faster, more creative, more authentic, more courageous, more emotional, louder and more surprising!

Contact

Janine Lüder
Janine Lüder
Digital Marketing Manager
Berlin

 

When booking, You will have the possibility to exclude any day of Your choice, within the selected week, increasing this way Your planning security.

Our fixed formats 1/1 page and “1.000er” format, as well as almost all external page placements can be booked as Economy Rates.

Click here for more information.

 

Inform yourself here about current integration possibilities!

BILD Brand Partnerships offers you long-term strategic cooperation approaches and partnerships with a duration of at least 12 months, which integrate customers deep into the world of BILD.de and guarantee constant visibility on partner areas.
Long-term strategic cooperation approaches and partnerships guarantee you exclusive integrations. A partner landing page developed for you optimally, puts your brand close to the editorial content as well as in the relevant environment. Among other things, the traffic is generated via numerous contact points, such as navigation integration, teaser areas and editorial-looking partner content.

Contact

Selma Kaya
Selma Kaya
Digital Marketing Manager
Berlin
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Take advantage of our full service and crossemedia solutions for your communcation. We offer a broad coverage in your target group and give our brand for a common dispatch from customer and WELT with a high quality presentation of your product.

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Christoph  Schmidt
Christoph Schmidt
Senior Marketing Manager | Leitung Markenkonzepte
Berlin
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MAXIMUM PASSION.

We think bigger | We have a passion for writing | We turn facts into feelings | We are big images | 
We are news | We are always everywhere

Through high topicality, commitment and unparalleled proximity to the reader, BILD knows how to get to the heart of news, background information and entertainment from all areas of political and social life every day. BILD turns facts into emotions, moving 6,39 million people every day.*

* ma 2024 press media II and daily newspaper 

Key Figures & Readership

Key Figures

Frequency
daily except sunday and holiday
Paid circulation*
1,023,854 copies
Total reach**
6,39 mio.
Sources: *IVW Q3/2024 Verkauf Gesamt, **ma 2024 Pressemedien II und Tageszeitungen

Readership

Male
66%
Female
34%
Householder
55%
Main wage earner
73%
In education
5%
Employed
64%
Retiree, Pensioner
28%
Unemployed
3%

Formats & Prices

Formate Preise    
1/1 Seite 627.000,00 €    
1/2 Seite 391.900,00 €    
1000er-Format 181.500,00 €    
mm-Preis 193,00 €    

Contact Person

Edda Feldkamp
Edda Feldkamp
Director Brand BILD | BILD am SONNTAG
Berlin
Christoph  Schmidt
Christoph Schmidt
Senior Marketing Manager | Leitung Markenkonzepte
Berlin
Barbara Krebs
Barbara Krebs
Senior Marketing Managerin
Berlin
Gerald Arendt
Gerald Arendt
Head of Marketing BILD | BILD am SONNTAG
Berlin
Diana Suske
Diana Suske
Junior Marketing Managerin
Berlin

 

 

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Sunday is Bamsday!

BILD am SONNTAG stands for superb journalism, spotlighting already on Sunday the subjects spoken about in Germany during the week. Readers are treated to a canny mix of current political and entertaining topics, providing a well-structured overview of what’s going on.

The removable sports section, the heart of the paper in the centre of BILD am SONNTAG, appeals to readers with the latest match results and analyses, as well as emotional interviews and reports.

Every Sunday BILD am SONNTAG reaches 4,46 million readers*, and it is also Germany’s most quoted Sunday newspaper**.

* ma 2024 Pressemedien I
** Media-Tenor quotes – Ranking (Jan. – Dez. 2022)

Key figures

Frequency
weekly/ sunday
Paid Circulation*
461,721 copies
Total reach**
4,49 Mio.
Sources: *IVW 4/2024 sale total, **ma 2024 Presse I

Formats & Prices 2023

2-1-seite 2/1 page
€ 219,600
1-1-seite 1/1 page
€ 109,800
1-2-eckfeld 9/16 page
€ 83,900
1-2-seite-quer 1/2 page landscape
€ 75,500
1-3-seite-eckfeld 1/3 page portrait
€ 54,800
1-4-seite-eckfeld 1/4 page portrait
€ 41,800

Contact person

Edda Feldkamp
Edda Feldkamp
Director Brand BILD | BILD am SONNTAG
Berlin
Barbara Krebs
Barbara Krebs
Senior Marketing Managerin
Berlin
Antonia Aravena
Antonia Aravena
Lead Marketing
Berlin
Gerald Arendt
Gerald Arendt
Head of Marketing BILD | BILD am SONNTAG
Berlin
Christoph  Schmidt
Christoph Schmidt
Senior Marketing Manager | Leitung Markenkonzepte
Berlin
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BILD REGIONAL

BILD IS PRESENT EVERYWHERE! BILD IS NOT ONLY EUROPE’S PROMINENT DAILY NEWSPAPER BUT ALSO OFFERS MAXIMUM ADVERTISING POSSIBILITIES TO ADDRESS YOUR TARGET GROUP!

Choose from our 18 regional editions or 9 Nielsen booking units to reach our readers with your advertising message.

 


 

Editorial concept

We give people what moves them.

We think big. We don’t give up until we find what people in Germany really care about.

We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.

We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.

We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.

We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.

 

 

 


 

Key Figures

Frequency
daily except sundays and holidays
Copy price
€ 1.20 - € 1.50

Key Figures BILD Nielsen and Regional editions

Booking unit Paid circulation* Total reach**
BILD NIELSEN I 180.049 1.199.000
BILD HAMBURG AND THE NORTH 93.149 451.000
BILD NIELSEN I-South 46.079 348.000
BILD HANNOVER 27.520 192.000
BILD NIELSEN I-West 40.820 399.000
BILD BREMEN 29.401 293.000
BILD NORTH RHINE-WESTPHALIA (NIELSEN II) 128.536 1.253.000
BILD RUHR AREA 46.391 458.000
BILD RUHR-EAST 24.162 263.000
BILD RUHR-WEST 22.229 196.000
BILD RHINELAND-DUSSELDORF 26.187 188.000
BILD RHINELAND-COLOGNE 24.445 246.000
BILD WESTPHALIA 31.514 361.000
BILD NIELSEN IIIa 147.303 1.161.000
BILD FRANKFURT RHEIN-MAIN 79.312 622.000
BILD SAARLAND 14.018 55.000
BILD NIELSEN IIIb 75.742 777.000
BILD STUTTGART 24.138 208.000
BILD NIELSEN IV 128.190 874.000
BILD MUNICH 56.125 378.000
BILD NUREMBERG 19.296 101.000
BILD BERLIN-BRANDENBURG 34.518 254.000
BILD MECKLENBURG-WESTERN POMERANIA 28.573 139.000
BILD SAXONY-ANHALT 32.991 155.000
BILD THURINGIA 23.425 117.000
BILD SAXONY 54.746 255.000
BILD SAXONY-LEIPZIG 23.327 94.000
BILD SAXONY-DRESDEN/CHEMNITZ 31.419 161.000

Sources: *IVW III/2024 (Mon-Sat), **ma 2024 Tageszeitungen

Contact Person

Lukas Wohlfarth
Lukas Wohlfarth
Axel Springer Regio South
Munich
Sabrina van der Holst
Sabrina van der Holst
Axel Springer Regio West
Essen/Frankfurt
Oliver Krämer
Oliver Krämer
Axel Springer Regio East
Berlin
Marc Hussein
Marc Hussein
Axel Springer Regio North
Hamburg