Mr ICON! Discover the international luxury magazine!

DE

Mr ICON

Lifestyle magazine for men

Mr ICON is an internationally successful luxury magazine that has been setting a new standard in the German-language men’s magazine market since 2018.

Published twice a year as a supplement in WELT AM SONNTAG on Saturdays and Sundays, Mr ICON presents a diverse range of topics that goes far beyond traditional photo shoots and product presentations.

Interesting personalities, current trends and luxury brands staged and portrayed in an unusual way – Mr ICON has its own signature and thus redefines the ICON standard for the purely masculine target group.

Key Figures

Publication

ET: 22./23.03.2025 | 25./26.10.2025

print run*

210.000 copies

Format

246 mm x 291 mm, Adhesive binding

Distribution

2 times a year as a supplement in WELT AM SONNTAG

*Individual distribution key: Does not correspond to the total print run of WELT AM SONNTAG

Formats

2/1 Seite

61.300 €

1/1 Seite

35.000 €

1/3 Seite* - hoch

on request

All rates in euros plus VAT.

Mediadata

Mr ICON | Mediakit 2025

Mr ICON | Mediakit 2025

Mr ICON | Factsheet 2025

Mr ICON | Technical Specs 2025

ICON Group

ICON is a unique, internationally successful style magazine, that combines style and elegance in a special way.

Mr ICON is an internationally successful luxury magazine that has been setting a new standard in the German-language...

The watch magazine of the ICON Group - in WELT AM SONNTAG

International Sales

INTERNATIONAL SALES

INTERNATIONAL SALES

Contact

Jacqueline Ziob

Jacqueline Ziob

Head of Brand Management ICON / Mr ICON

Berlin

+49 151 440 478 77

Eliette-Nabila Korte

Eliette-Nabila Korte

Senior Brand Managerin

Berlin

+49 151 150 89 550