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Experience the radiance of the WELT brand!

WELT is a 360-degree media brand that offers information in print, digital and TV. It stands for intelligent quality journalism for every usage situation. The print editions of DIE WELT and WELT AM SONNTAG have been climate-neutral since 2022.​​





We are happy to be there for you!

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
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WELT Rubriken

CLASSIFIEDS OF WELT AM SONNTAG


 

WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. 

The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.

WELT AM SONNTAG appears with one issue each on Saturday and Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.

From Monday to Friday, DIE WELT concisely presents the news events and debates of the day. In a slim paper, it relies on pointed texts and a stringent structure that bundles content on a single topic. It is weighty without being heavy.

WELT’s classifieds are characterized by competent editorial staff and a wide range of advertisements. Our customers can choose from a wide variety of ad formats to reach the high-class target groups of both titles.

 


A detailed overview of prices, special topics and current offers can be found on the following category pages.

 


We will be happy to advise you individually on our digital classified offers.

 


Ansprechpartner

Petra Mählmann-Radowitz
Petra Mählmann-Radowitz
Senior Marketing Manager
Berlin
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Open your ears - for our podcast portfolio!

With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.

Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive


OUR PODCAST PORTFOLIO

PODCAST
31
STREAMS PER MONTH
4 m.
LISTENING TROUGH RATE
90 %

Our Hero-Podcasts


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Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Joana Fiedler
Media Impact Podcast Expert


Your advertising options:

 

 

PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS

Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted

PRESENTER AND/OR CLOSER 5-15 SECONDS

Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast


Open your ears to our new podcast formats!


WE ARE GLADLY THERE FOR YOU!

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin

Key figures

Unique users*
1.1 million
Visits**
1.8 million
Page impressions**
2.45 million
Sources: *AGOF daily digital facts; single month March 2021; accessed on: 08.04.2021; **IVW March 2021

Target group

Men
65%
20 - 49 years
58%
Net household income €3,000 or above
49%
High level of education
62%
Source: AGOF daily digital facts; Basis: digital WNK 16+ years, single month/average day March 2021; accessed on: 08.04.2021

Contact

Pascal Ziegler
Pascal Ziegler
Senior Marketing Manager
Berlin

As the media brand of the startup world, Gründerszene offers specific topics, industry reports and a recruiting services as well as numerous online and offline events from seminars to network events.

Daily news and backgrounds, specialist and video articles as well as analyzes and reports. In addition, Gründerszene provides the most relevant information about the digital economy.

Our mission is to bring people and companies together!

Maximum credibility and must-read in the subject areas:

  • Startup, digital trends and innovations
  • Business models
  • Founding
  • Investors & financing rounds

Gründerszene has been part of Business Insider Germany since 2020.

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Business Insider is Germany's most modern news page on topics such as business, careers, tech, digital culture and science.

 

  • Business Insider offers a competent and at the same time unconventional view of the world of business and prepares complicated topics in an understandable way

  • Independent, modern, optimistic and entertaining journalism in the areas of: Business, Tech, Careers, Science and Politics

  • Gründerszene is the leading platform for startups in Germany and has been part of Business Insider since 2020. It is the dominant media brand in the startup world and offers specific topic and industry reports. In addition, the brand offers an established career site and numerous online and offline events

Key figures

Unique users*
5.20 million
Visits**
14.87 million
Page impressions**
17.69 million
Sources: *AGOF daily digital facts, basis: digital WNK 16+ years (61.14 million); Single month December 2022; accessed on February 1, 2023 **IVW December 2023

Target group

Men
57%
16 - 49 years
56%
Employed
69%
Net household income €3,000 or above
53%
High level of education
48%
Sources: *AGOF daily digital facts, basis: digital WNK 16+ years (61.14 million); Single month December 2022; accessed on February 1, 2023

Contact

Florin Schneider
Florin Schneider
Junior Marketing Manager
Berlin
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Germany's largest finance and stock exchange portal

finanzen.net is one of the leading finance portals in Europe when it comes to displaying stock market information.

finanzen.net Multiscreen (stationary and mobile)

  • finanzen.net provides daily data on current developments on the world markets
  • Realtime-push-prices for indices, commodities and foreign exchange improve the profile in addition to information on shares, companies, certificates, funds and the economy
  • Interactive tools for chart analysis, sample depots and personal message pages enable a customizable offer

finanzen.net App

  • Integrated broker “finanzen.net ZERO” enables uncomplicated securities trading
  • Constant updates thanks to price alerts and real-time prices for stocks, indices and commodities
  • Intuitive user interface and clear design create a clear presentation of all course data

Key figures

Unique user*
5.83 million
Visits**
35.0 million
Page impressions**
192.8 million
Sources: *Source: agof daily digital facts, basis: digital WNK 16+ years (61.63 million); single month December 2022; accessed on 01.02.2023. **IVW December 2023

Target group

Men
79%
16 - 49 years
58%
Employed
69%
Net household income over €3.000
56%
High level of education
53%
Sources: *Source: agof daily digital facts, basis: digital WNK 16+ years (61.63 million); single month December 2022; accessed on 01.02.2023.

Contact

Pascal Ziegler
Pascal Ziegler
Senior Marketing Manager
Berlin
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A promise of quality across all platforms

WELT Digital pools online, mobile and app presentations under a strong, multimedia brand standing for progressive, high-value and dynamic subjects on all channel.

 

WELT.de Multiscreen (stationary and mobile)

  • WELT Digital sets standards in reporting on business, finance and politics. Every story – whether as text, video, photo or live reporting – follows the claim of providing reliable and user-oriented information, inspiring our audience with passionate journalism, innovative products and the joy of experimentation
  • WELT.de is always live: With current live tickers, live streams to breaking news or to the current TV programme
  • WELT.de also provides all relevant stories in video format with the power of Germany’s leading TV news broadcaster
  • Our community is part of WELT because we developed our product together with our users

 

News App (Smartphone App)

  • Whether politics, business or multimedia – with the WELT news app, our users receive the news directly on their smartphone
  • Clear and compact, with quick access to the most important functions, such as news ticker, video centre and saved articles

Key Figures

Net-Reach*
18.91 million
Daily User*
1.70 million
Visits**
199.25 million
Page Impressions**
579.33 million
Source: *AGF X-Reach, Beta Test, Single Month July 2024
**IVW October 2024

Target Group

Men*
50%
Women*
50%
20 - 49 years*
48%
HHNI of min. 4,000 €**
39%
High level of education (at least vocational Abitur)**
49%
Source: *AGF X-Reach, Beta Test, Single Month July 2024
**b4p 2023 III; Base: Total Population 14+ Years, NpM

Formats

Current Offers

Contact Person

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Katja Sturm
Katja Sturm
Senior Marketing Manager
Berlin
Jasmin Schuler
Jasmin Schuler
WELT Brand Manager
Berlin
Ulrike  Reihn
Ulrike Reihn
Senior Marketing Manager Digital
Berlin
Sandra Metzner
Sandra Metzner
Senior Marketing Manager
Berlin
Catrin  Karstedt
Catrin Karstedt
Senior Marketing Manager
Berlin
Katharina Nowak
Katharina Nowak
Junior Marketing Manager
Berlin