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UHREN

The watch magazine of the ICON Group - in WELT AM SONNTAG

Since its launch in 2012, UHREN has stood for the fascination of mechanical watches, both in terms of content and appearance, and is aimed primarily at a masculine target group of decision-makers.

Under the editorial direction of Dr Philip Cassier, the magazine not only explores traditions, technical innovation and craftsmanship. The people behind the brands and in the workshops also play a major role. UHREN is dedicated to a profession that values tradition and innovation in equal measure, surprises with new perspectives and continues to do so with the highest level of expertise.

By addressing an expanded, affluent target group that now uses the magazine in the relaxed weekend situation at home, UHREN is experiencing a significant increase in performance.

Key Figures

Publication
20./21.04.2024, 16./17.11.2024
print run
150.000 copies
Format
255 mm x 335 mm, Adhesive binding
Distribution
Saturdays + Sundays | subscription & individual sale

Formats

2/1 Seite
48.700 €
1/1 Seite
29.400 €

All rates in euros plus VAT.

Contact

Carola Curio
Carola Curio
Publisher ICON GROUP
Hamburg
Eliette-Nabila Korte
Eliette-Nabila Korte
Senior Brand Managerin
Berlin
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The luxury brands of the ICON Group


Carola Curio
Carola Curio
Publisher ICON GROUP
Hamburg
Jacqueline Ziob
Jacqueline Ziob
Head of Brand Management / ICON / Mr ICON
Berlin
Eliette-Nabila Korte
Eliette-Nabila Korte
Senior Brand Managerin
Berlin
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The new lifestyle portal for all pet owners and pet enthusiasts

NEW IN OUR PORTFOLIO:

PETBOOK – the new online magazine about the animal world of small and large pets!

PETBOOK seeks to understand pets and farm animals, their behavior and needs to provide an orientation for their owners and help them in their everyday lives. A special focus lies on animal health, the healthy and sustainable nutrition, care and attitude of the animals.

PETBOOK stands for high-quality and credible service journalism with a lifestyle approach. The portal offers reports, expert interviews and tips, studies, tutorials and everyday hacks on the subject of pets.

PETBOOK – All about life with a pet!

KEY FIGURES

Unique Visitors*
1.95 Mio.
Visits*
2.57 Mio.
*Adobe Analytics 12/24

Our Media Kit

Ansprechpartner

Elisabeth Kayser
Elisabeth Kayser
Junior Marketing Managerin BlLD Digital + Verticals
TRAVELBOOK | PETBOOK
Berlin
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THE DAILY NEWS UPDATE

Every day, our editors answer the three most important questions on the topic of the day. The host then presents the most important events of the day and briefly classifies them.

Streams per Episode
Ø 20 TSD
Lenght
8 - 10 Min.
Monday - Friday
1x daily

Target group:

Male & Female | 18-59 years old | Interest in politics, economics & science


Have a listen!

External content

Here you will find external content that enriches the article. We need your consent before you can view and interact with social media content.

By clicking the button you agree that content from social networks will be displayed. Personal data may be transferred to third parties in this way. This may require the storage of cookies on your device. You can find more information here.


ADVERTISING OPPORTUNITIES

Presenter, Closer

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin
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Open your ears - for our podcast portfolio!

With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.

Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive


OUR PODCAST PORTFOLIO

PODCAST
31
STREAMS PER MONTH
4 m.
LISTENING TROUGH RATE
90 %

Our Hero-Podcasts


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Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Joana Fiedler
Media Impact Podcast Expert


Your advertising options:

 

 

PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS

Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted

PRESENTER AND/OR CLOSER 5-15 SECONDS

Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast


Open your ears to our new podcast formats!


WE ARE GLADLY THERE FOR YOU!

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin
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myHOMEBOOK: The new do-it-yourself portal for more lifestyle in house, flat and garden - understandable and freshly edited

myHOMEBOOK encourages and activates readers to take the initiative and provides orientation on the topics  of living, building, diy and gardening.

myHOMEBOOK combines the knowledge of experts, influencers and hobby craftsmen – competently and authentically.

Helpful. Entertaining. Guiding. Exciting– for men and women!

myHOMEBOOK – simply do it (yourself)!

***myHOMEBOOK.de***

Reach

Unique Visitors*
2.98 mill.
Visits*
4.13 mill.
Source: Adobe Analytics 12/24

Target Group

Female
50%
20 - 49 years
53%
Employed
69%
HHNI > 3.000€
55%
High level of education**
43%
Source: best for planning 2023 II; **(Fach-) Abitur, technical or university degree

Contact Person

Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin